Homing in on the Men's Market

Takeshi Kaneshiro is the face of Biotherm Homme for the Asian market. This is the first time the French skincare brand has appointed a spokesman for its men’s products.
It’s about time. The average man on the streets is moving away from his basic ‘soap and water’ regime and including sunscreen, eye care and a hardworking moisturizer to his skincare routine.
Is spending some time slathering on a face cream too gay for men? No way.
Your skin is the biggest organ of your body. Man or woman, you have to feed it well.

Here are some great picks for you guys:
1. Biotherm High Recharge—Latest product to take away signs of fatigue. Good for night owls.

2. Hydra Detox Yeux ($62 SGD, 15 ml)
Eye gel with oxygen booster to detoxify the skin and get rid of dark circles and puffiness.

3. UV Defense High Protection Fluid ($64 SGD, 30 ml)
Non-greasy formula. Even guys need sun protection.

4. T Pur—Anti-shine Moisturising Fluid ($57 SGD, 50 ml)
Absorbs and regulates excess shine while keeping skin moisturized.

5. Abdosculpt—Body Firming Gel ($69 SGD, 200 ml)

This one’s good for keeping your body in great shape guys!
Body treatment designed to work on localized fatty deposits of targeted areas of the body: the stomach and love-handles. A concentrate of active natural plant ingredients for better results to promote the elimination of fat and the reduction of dimpled skin.A non-sticky, menthol scent fluid gel which is instantly absorbed. After one month's treatment, skin is visibly better toned and firmer.

Takeshi for Biotherm Homme. What say you?
I say eye candy for female Biotherm fans but…seriously, it’s pretty impossible for his male counterparts to watch him without feeling a tinge of envious jealousy. After all, only a handful can look this good, even with some skincare help. ;-P