Saturday, April 21, 2007

Homing in on the Men's Market

Takeshi Kaneshiro is the face of Biotherm Homme for the Asian market. This is the first time the French skincare brand has appointed a spokesman for its men’s products.
It’s about time. The average man on the streets is moving away from his basic ‘soap and water’ regime and including sunscreen, eye care and a hardworking moisturizer to his skincare routine.
Is spending some time slathering on a face cream too gay for men? No way.
Your skin is the biggest organ of your body. Man or woman, you have to feed it well.

Here are some great picks for you guys:
1. Biotherm High Recharge—Latest product to take away signs of fatigue. Good for night owls.
2. Hydra Detox Yeux ($62 SGD, 15 ml)
Eye gel with oxygen booster to detoxify the skin and get rid of dark circles and puffiness.

3. UV Defense High Protection Fluid ($64 SGD, 30 ml)
Non-greasy formula. Even guys need sun protection.

4. T Pur—Anti-shine Moisturising Fluid ($57 SGD, 50 ml)
Absorbs and regulates excess shine while keeping skin moisturized.
5. Abdosculpt—Body Firming Gel ($69 SGD, 200 ml)
This one’s good for keeping your body in great shape guys!
Body treatment designed to work on localized fatty deposits of targeted areas of the body: the stomach and love-handles. A concentrate of active natural plant ingredients for better results to promote the elimination of fat and the reduction of dimpled skin.A non-sticky, menthol scent fluid gel which is instantly absorbed. After one month's treatment, skin is visibly better toned and firmer.

Takeshi for Biotherm Homme. What say you?
I say eye candy for female Biotherm fans but…seriously, it’s pretty impossible for his male counterparts to watch him without feeling a tinge of envious jealousy. After all, only a handful can look this good, even with some skincare help. ;-P

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Blogger crazychick said...

i'm not a fan of takeshi... never liked men who constantly have this "about to cry" expression on their faces. Give me a bad boy anyday! LOL! but i have to say that the shots look pretty good! :D

i don't mind if my men uses skin care stuff... in fact i encourage it. but if he starts to use more makeup than me then i think its time for me to freak out. LOL!! XD

7:45 AM  
Blogger I.V.Y. said...

High five Jenn! That's so true about freaking out when the man has more bottles of what-nots for his skin than us!!!

It's almost like...Oh NO!!! Who's he, really???!!!
And make-up? I know some guys wear concealers, eyeliners and brow powder. But this is unacceptable to me in my man. Eeeewwwww.

Takeshi looks sulky all the time. It's as if the world owes him big time and if nothing is done to remedy that, he will cry and throw a tantrum. Haha. =P

9:50 AM  
Blogger crazychick said...


i think my sides will burst from laughing out too loud at the sight of takeshi crying and throwing a tantrum! hahahahahaha!! can't stop laughing now! XD you're funny!! hehe!

10:31 AM  
Blogger Xinyi said...

I don't think I can get my husband to use any men products.. he doesn't have a macho attitude about them (he's ok when I use a scrub on him, heh), but he's too lazy to use anything on a regular basis.

Not a fan of Kaneshiro though.. his attitude kinda puts me off.

4:13 AM  

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